April 1, 2015 – In a bid to promote its latest line-up of sports cars, Audi has teamed up with comic book publisher Marvel in the new Avengers: Age of Ultron movie that is scheduled for release on May 1, 2015.
The new movie will feature three of Audi’s newest models, including the new R8 V10 supercar, which will be driven by Iron Man/Tony Stark (Robert Downey Jr.), in addition to the 2015 TTS and the 2015 A3 Cabriolet.
“After eight years of successful partnerships with Marvel, Audi aligns with the evolving narrative of the Tony Stark character to showcase the all-new, re-designed 2016 R8,” said Loren Angelo, Director of Marketing, Audi of America. “Having been part of the character’s storyline for the past three Iron Man films, it is a perfect fit for Audi to return in Marvel’s Avengers: Age of Ultron with Tony Stark driving the iconic supercar in its next generation.”