Latest
2014 Belgian Grand Prix Qualifying Results (August 23, 2014 4:18 pm)
2014 Rally Germany – Update #2 (August 23, 2014 10:26 am)
2014 Belgian Grand Prix FP2 Results (August 22, 2014 4:48 pm)
2014 Rally Germany – Update #1 (August 22, 2014 1:23 pm)
2014 Belgian Grand Prix FP1 Results (August 22, 2014 12:46 pm)
bmw-abu-dhabi-03

BMW opens its largest ever showroom worldwide in Abu Dhabi

The invited guests also included Graeme Grieve, Vice-President for Importer Markets of BMW AG, Adrian Van Hooydonk, Director of BMW Group Design, and a large number of VIPs and celebrities from the region, including fashion designer Walid Atallah.

At the opening of the BMW Group’s largest showroom worldwide, Ian Robertson thanked the investors and owners Sheikh Mohammed Bin Butti Al Hamid and Sheikh Saif Bin Mohammed Bin Butti Al-Hamid for their strong commitment to completing the new building. Robertson continued:

“The Middle East is an important region for the BMW Group. We sold more vehicles here in 2011 than ever before. There is tremendous future growth potential in many countries in this region and in the United Arab Emirates in particular.” Robertson added: “The investment in this impressive and unique facility that makes the world’s biggest BMW Group showroom, is testament to the continued opportunities that lie ahead in Abu Dhabi and in the region”

The expansive facility in Umm Al Nar houses separate showrooms and sales areas for the three premium automobile brands, BMW, MINI and Rolls-Royce Motor Cars, and for BMW motorcycles. More than 450 staff members will work at the facility. The new showroom will allow customers to view the brands’ entire model line-up in different colours and different option packages, with more than 70automobiles and 10 motorcycles on permanent display. This will be complemented by an extensive range of newer pre-owned vehicles and a state-of-the-art service area equipped with the latest technology. The workshop will be able to perform maintenance on up to 120 vehicles simultaneously.

A further focus will be the facility’s extensive shopping and boutique area, which will sell a wide selection of BMW and MINI fashion items and other merchandise, as well as original parts and accessories, in a bright and friendly setting. Film fans will not be disappointed either – there is a private cinema that can also host exclusive new-vehicle presentations for special occasions. A café, a Formula One racing simulator and a children’s play area make the perfect customer service offering complete

BMW Group’s successful business performance in the Middle East

The BMW Group achieved a new sales record in the Middle East in 2011. A total of 18,657 BMW and MINI brand vehicles were sold last year in the region’s 14 import markets – an increase of more than nine per cent year-on-year. The United Arab Emirates (UAE) accounted for more than 47 per cent of deliveries, with Abu Dhabi and Dubai the largest markets. The best-selling vehicles in the region in 2011 were large model series such as the BMW 7 Series, the 5 Series, the X5 and the X6. The BMW 7 was the top-selling car in the BMW model range, for example, with 4,511 vehicles delivered to customers. In 2011 the Middle East was the third biggest market worldwide for the BMW 7 Series following China and the United States of America.  In the region’s 14 markets, particularly strong growth was seen in Qatar with an increase of 26% (1,265 units), Abu Dhabi 23% (4,436 units), Dubai 23% (4,395 units), Kuwait 6% (2,380 units) and Saudi Arabia 2% (3,072 units).

Abu Dhabi Motors largest importer in the region’s 14 markets in 2011

The import company Abu Dhabi Motors began its operations in May 1986 with a small showroom and workshop in Umm Al Nar employing 24 people. Over the years, it has grown to become the leading BMW Group importer in the Middle East by sales. It currently employs over 450 staff members at 10 different facilities across Abu Dhabi and Al Ain. In 2011, Abu Dhabi Motors set a new sales record: a total of 4,436 cars belonging to the three BMW, MINI and Rolls-Royce brands were delivered to customers – a 23% increase over 2010. With sales growth of 16% and Rolls-Royce’s highest percentage of bespoke cars, Abu Dhabi Motors was also one of the British luxury brand’s top ten dealers in the world in 2011.

Top five models sold in the Middle East in 2011:                                                                                                   

Model No. of vehicles sold
BMW 7 Series 4,511
BMW 5 Series 4,286
BMW X6 2,620
BMW X5 2,510
BMW 3 Series 2,033

 

 

Top five markets in the Middle East region in terms of sales in 2011:

Market No. of BMW and MINI vehicles sold
Abu Dhabi 4,436
Dubai 4,395
Saudi Arabia 3,072
Kuwait 2,380
Qatar 1,265

Article Original source:

http://www.bmwblog.com/2012/02/21/bmw-opens-largest-showroom-worldwide-in-abu-dhabi/

We at Biser3a.com define ourselves as the first open Automotive & Motorsports online community in the Arab World. The website was founded at the beginning of 2011 and since then the community has spread over the scale of the Middle East. At Biser3a.com we believe that engines are run with passion and so is our work! We cover events both in the Middle East and around the World. We have dedicated coverage for local rallies and international events, such as Formula 1 races, WRC and 24 Hours Endurance racing. We have established ourselves as the leading Motorsport Website in the Middle East in a very short period. We publish news, analytical articles, investigative articles, exclusives, videos, photos, interviews and much more.