To celebrate their 10 million fans on Facebook, Ferrari has put together a funny video featuring company chairman Luca di Montezemolo, in addition to Formula 1 drivers Fernando Alonso and Felipe Massa.
Official Facebook pages are already quite common among car brands, but to see a low-volume manufacturer reach 10 million fans, while some of the world’s leading automakers struggle to get past 3 million (Hyundai), is quite impressive.
Lamborghini, for instance, has 4.5 million fans, with Porsche 4.9 million; BMW meanwhile beats them all with 12 million fans, making it the most ‘liked’ car manufacturer on Facebook.