The “Eau Rouge” name became a bone of contention between Infiniti and Spa-Francorchamps.
The Belgian Grand Prix venue Spa-Francorchamps will take legal action against Nissan’s luxury brand and the title sponsor of the Red Bull Racing team, Infiniti.
Bloomberg reports that Spa will contest Nissan’s trademark application for the name “Eau Rouge”, having intended to name its high-performance Infiniti Q50 road car after the fabled corner at the popular F1 circuit.
“It’s like they want to steal the brand from the circuit,” Spa-Francorchamps’ managing director Pierre-Alain Thibaut said. “We consider it exactly the opposite of fair play.”