BMW X models continue their success story in Lebanon

November 25, 2016 – The oldest importer of the BMW Group, Bassoul-Heneine sal, continues its success story in Lebanon. The popularity of the BMW X models is growing significantly, comprising of five models: X6, X5, X4, X3 and the newly launched X1. These are complemented by the three four-wheel drive high-performance sports cars of the BMW M GmbH, the BMW X5 M, BMW X6 M and the latest addition, BMW X4 M40Mi. Landing in 1999 the BMW X5 placed the foundation for the unique success story of BMW X models in Lebanon, with 2372 units sold since its first introduction in the country.

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To this day, more than 3.9 million BMW X models have been sold worldwide. Almost every third newly registered vehicle of the brand is now a BMW X model. The BMW X5 made its debut as the world’s first Sports Activity Vehicle, soon going on to conquer not only the road but also off-road terrain, whilst attracting additional target groups to the BMW brand. Once again the German premium automobile manufacturer has demonstrated its extraordinary sense for innovative and future-oriented vehicle concepts.

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Following suite, the second generation of the Sports Activity Coupe BMW X6 presented itself with increased design presence and enhanced sportiness as well as a luxurious interior ambience and innovative equipment features. Optionally available adaptive suspension packages ensure – as with the BMW X5 – sportiness and made-to-measure comfort.

Since 2009, the driving pleasure typical of BMW X models can also be experienced in the compact segment. The BMW X1 – which was only released last year – offers significantly more space for passengers and luggage, a cutting-edge premium ambience and functionality grounded in solid engineering. Alongside its market-leading dynamics and efficiency, a host of innovative equipment features also help the new BMW X1 secure its stand-out position in the segment. Among the items on the options list are full-LED headlights, Dynamic Damper Control, the BMW Head-Up Display and the Driving Assistant Plus system.

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These BMW X models are complemented by the three four-wheel drive high-performance sports cars of the BMW M GmbH, the BMW X5 M, the BMW X6 M, and the latest addition, BMW X4 M40Mi. Each model was the first premium vehicle of its kind within its competitive environment. The BMW X40Mi expands the range, offering BMW’s full range of ConnectedDrive services and apps, navigation and a Technology Package. The model’s 6 cylinder gasoline engine delivers 335 hp at between 5,800 and 6,000 rpm and delivers best-in-class acceleration, running the sprint from 0-60 mph in just 4.7 seconds.

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