Chevrolet has signed a 5-year deal to sponsor one of football’s greatest teams, Manchester United, marking the American brand’s first ever football sponsorship in its 101-year history.
“Manchester United has some of the most passionate supporters of any sporting club in the world; The Chevrolet family is proud to partner with Manchester United and is fully committed to putting these fans at the centre of everything we do.” said Joel Ewanick, General Motors’ Global Chief Marketing Officer.
The British soccer club said that it expects the agreement with Chevrolet to help expand its fan base in the U.S.
“This is the first time we have teamed up with a U.S. automotive partner and with the growing popularity of the Club and English football in America, we are hoping the relationship will allow us to further expand our fan base in the country,” said Manchester United commercial director Richard Arnold during the announcement of the deal in Shanghai, China, yesterday.
