Beirut–30 May 2012– Nissan Middle East has delivered two brand new Juke crossover SUVs to winners from last year’s hit pan-Arab reality TV show Star Academy. The first was delivered to Nesma Mahgoub of Egypt, winner of the overall Star Academy contest, while the second went to Gilbert Simon of Lebanon for winning the ‘Jukeband’ competition to create a soundtrack for the first Juke TV commercial. The Juke, a compact SUV with sports car styling, combines attitude, modish style and energy with a mischievous sense of fun. Both Gilbert and Nesma have now received their brand new Jukes from Nissan, with Nesma handed the first Juke to arrive in Egypt following the vehicle’s launch in the country.
“Participating in the Star Academy experience was fantastic for us here at Nissan,” said Abdulilah Wazni, Senior Marketing Manager for SUV & Crossover segment, Nissan Middle East. “The Jukeband competition was intense, and very fitting of the Juke itself, which continues Nissan’s ambition to create vehicles that inspire and reward owners and onlookers alike. The Juke sits comfortably in many classes of vehicle – SUV, hatchback and sports car – without compromising practicality, performance or character.”
Nesma Mahgoub said: “Winning Star Academy was one of the most exciting and important moments of my life, and now, along with all the other great things it’s brought me, I get to enjoy driving this awesome new Juke. I can’t wait to take it for a spin!”
The Juke is the world’s first small crossover, and follows in the tracks of Murano – the world’s first ever Crossover – and the ultra successful Qashqai. Together, they cement Nissan’s place as King of the Crossovers.
Like its bigger brothers, the Juke is a distinctive combination of SUV toughness and sporting style. Conceived to inject some masculinity and dynamism into the small car market, Juke combines a number of seeming contradictions into its highly individual lines. From a design standpoint, the lower portion of Juke is pure SUV.
It combines chunky wheels, wide tyres, extended ground clearance and a robust stance with a top portion that is unadulterated sports car, with a high waistline, slim visor-like side glass graphics and a coupé-style falling roofline. The coupé effect is further underlined by the rear doors which have their handles hidden in the frame of the door.