Apple Inc, the world-famous multinational corporation, has influenced a lot people into buying more white cars, and that’s according to an article published by Fortune magazine.
When you think of Apple, what is the first color to come to your mind? It’s white. Before Apple, white was associated with insignificant things such as refrigerators or microwaves, Apple made white valuable.
White is not the only valuable color on Fortune’s list though, because brown has also become a leading color in the car market. “Think of the experience of a good coffee, good chocolate, great pieces of wood.” Apparently, we associate the color brown with genuine materials and handmade luxury.” said Jane Harrington, Global Color Manager at paint company PPG.
So dear reader, what color would you choose for your car? White, brown or something else?