January 18, 2015 – Bridgestone Middle East and Africa FZE has entered into a strategic partnership with race and rally driver Abdo Feghali for the year 2015. Under the partnership Bridgestone will support Feghali, who is the winner of 18 Lebanese Championship titles, four Middle East Championship titles and a Guinness world record, with all his rallies and races throughout the year Feghali will in turn promote the Bridgestone brand and products regionally.
The signing ceremony took place in Dubai and was held in the presence of Mr. Shoichi Sakuma, President of Bridgestone MEA, Mr. Shinya Hisada, Consumer Sales & Marketing Director, Bridgestone MEA and Mr. Abdo Feghali.
“We are proud to partner with Abdo Feghali, a very successful driver in the region who is also keen to represent and promote the Bridgestone brand to our valuable customers, as he fully affirms the quality and performance of our brand,” said Shoichi Sakuma, President of Bridgestone Middle East and Africa. “This partnership allows us to strategically approach our target users of new products with Feghali that will be launching this year,” said Shinya Hisada, Director of Consumer Products – Sales & Marketing, Bridgestone Middle East and Africa.
“It is a pleasure for me to partner with Bridgestone, an icon of motorsport, one that has taken excellence to new heights. Bridgestone are the tyres I trust to deliver the highest degree of performance necessary for my extreme driving style and that ensure the highest degree of safety for me and my family”, said Abdo Feghali.
