December 14, 2015 – You are your worst enemy, and if you don’t push yourself, you’ll never achieve your goals, or greatness; this is the message Porsche is trying to convey in its latest ad starring three very different legends, and its 911 model.
Maria Sharapova, Muhammad Ali and Magnus Carlsen are three people who excelled in different fields by pushing themselves. Sharapova is a professional Tennis player with multiple title wins, Muhammad Ali is a professional boxer and a three-time lineal World Heavyweight Champion, while Magnus Carlsen is a chess grandmaster and the No. 1 ranked chess player in the world.
Porsche’s 911 is, similarly, a legend; first introduced in 1963, it has now become a benchmark for almost every sports car, including itself, because according to Porsche’s new spot, greatness comes from within, and the greatest version of you can only come alive if you pit you against you.
