February 4, 2016 – Rasamny Younis Motor Co (RYMCO) announced that it has acquired the exclusive distribution rights for Lada vehicles in Lebanon.
RYMCO will start offering Lada’s famous 4×4 vehicle, the Niva, and a line-up consisting of other new cars and commercial vehicles at the Lada showroom in Jal El Dib and in other RYMCO showrooms during the next three months.
Lada was founded in the 1960s and it has demonstrated stability and continuity through the years, which encouraged RYMCO to re-introduce the brand to the Lebanese market with brand new models; this new business partnership highlights RYMCO’s crowning success over the years and strengthens its leading position in the Lebanese market.
