GMC introduced the all-new 2014 GMC Sierra Light Duty full-size pickup, the most powerful and advanced pickup in the brand’s 111-year history, at an exclusive launch event held on 15 September at Mall of the Emirates’ Ski Dubai.
The launch saw strong attendance by members of the media and shed light on the 2014 model’s bold new exterior – which houses one of three all-new EcoTec3 engines, a fully updated cabin with available next-generation IntelliLink connectivity and other features designed for the most discerning pickup owners.
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“We are so pleased to introduce the all-new 2014 GMC Sierra Light Duty to the Middle East,” said John Stadwick, President and Managing Director of General Motors Middle East Operations. “The pioneering redesigned model – engineered and built to ‘Command Respect’ – further elevates GMC’s reputation as an industry leader in styling and quality. The 2014 Sierra offers best-in-class standards and sets an important benchmark for pickup safety and refinement.”
In addition to all-new design and technology, the 2014 Sierra boasts the longest list of standard features ever for a full-size GMC pickup.
From connectivity solutions, to a standard tie-down system in the rear, to the segment’s only standard projector beam headlamps, many premium features are found on each all-new Sierra.
The 2014 GMC Sierra Light Duty arrives in showrooms in late October and is offered in Regular Cab, Double Cab, Crew Cab and Denali models. In the United Arab Emirates, prices start at AED 107,983 for the Regular Cab model, AED 115,428 for the Double Cab model, AED 120,915 for the Crew Cab model and AED 198,392 for the Denali model.
Sierra Denali details
The distinctive Sierra Denali returns for 2014, delivering GMC capability with unique design cues and exclusive features.
On the exterior, the pickup has a signature Denali chrome grille, unique 20-inch chrome wheels, unique interior decorative trim, a polished stainless steel exhaust outlet and body-color front and rear bumpers. Denali-specific interior details include script on the bright door sills and embossed into the front seats and real aluminum trim.
Sierra Denali’s high-tech interior also features an exclusive eight-inch Customizable Driver Display that can show relevant settings, audio and navigation information in the instrument panel. Sierra Denali’s standard eight-inch Color Touch navigation radio with Intellilink, located above the center console, serves as the main hub for Bluetooth-connected phones and portable devices connected through five standard USB ports.
New EcoTec3 engines
Sierra’s engine portfolio is updated for 2014 with increased power, torque and fuel efficiency across the board. New 4.3L V-6, 5.3L V-8 and 6.2L V-8 powertrains are offered, all from a shared EcoTec3 engine family. Each engine features standard direct injection, continuously variable valve timing and Active Fuel Management, which means they seamlessly switch to run on four cylinders during light-load driving to enhance fuel efficiency.
The new standard in pickup interiors
Premium materials, attention to detail and purposeful technology define Sierra’s all-new cabin. New soft-touch materials and available aluminum trim line an interior that’s focused on usable and productive space.
Available IntelliLink connectivity uses a high-definition, fully reconfigurable eight-inch color touch screen with an intuitive layout and easy-to-read icons that control audio features, Bluetooth phone features, and available navigation with all-new 3-D map displays.