The premium American automotive brand, Cadillac, opened its doors last night to the world’s first Cadillac HOTEL, popping up in Dubai at this year’s edition of SOLE DXB. The official launch party was attended by some of the popular socialites and influencers from across the Middle East.

Open from Thursday 6th – 8th December only, Cadillac HOTEL welcomed hundreds of festival-goers through its doors on its opening night who were treated to bespoke Cadillac themed activations before heading to its rooftop deck to enjoy 180-degree views across the region’s street-culture festival in the fashionable Design District.

The Cadillac HOTEL also staged the brand’s regional unveiling of its first-ever compact SUV, the XT4.

This is the fourth year Cadillac have partnered with SOLE DXB, the region’s biggest and popular cultural festival for millennials.

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