Emirates Motor Company (EMC), the authorized Mercedes-Benz distributor for Abu Dhabi and flagship company of ALFAHIM, is the official automotive sponsor for the largest maritime industry event, the Abu Dhabi International Boat Show (ADIBS).
Held at the Abu Dhabi National Exhibition Centre’s on-site show marina from October 17th to 20th, visitors to the ADIBS will have the opportunity to discover the dynamic new Mercedes A-class and explore the advanced and innovative concept of MercedesME Connect.
Frank Bernthaler, CEO of EMC Passenger Cars at ALFAHIM, said: “ADIBS has been one of the highly anticipated shows in the country since it was announced, and we are delighted to have partnered with them to enable visitors to combine their passion for high-end automotive excellence with the latest advancement in maritime technology.”
The exceptional all-new Mercedes-Benz 2019 A-Class redefines luxury with this fourth-generation model, displayed at the show while optimizing sportiness, dynamism, and emotion with its low bonnet, flat LED headlamps, striking radiator grille and iconic Mercedes star. The interior design has a more modern, stylish look that combines safety with a feeling of spaciousness to increase the utility value of the A-class.
Alongside the new A-class, EMC also showcased the MercedesME Connect technology that has revolutionized the concept of in-car entertainment and driver assistance.
In addition, EMC is also displaying the Mercedes-Benz C-Class, Mercedes-Benz CLS & S560 Maybach at the inaugural edition of the event. Visitors are invited to book a test drive for any model of their preference from the display.
Bernthaler added, “We look forward to offering visitors to the ADIBS the opportunity to experience the advancements in intelligent driving technology that are now available across the Mercedes-Benz range.”
More than 20,000 marine industry professionals and boating enthusiasts are expected to visit the ADIBS over four days.
The event features 75 berths for the latest high-end yachts and sports, fishing and leisure boats, alongside exhibits by 150 international companies.