January 24, 2015 – In a bid to advertise its “fascination days”, the end-of-year open days at its showroom, BMW Lebanon decided to do things a bit differently.
> Innovation, Premium Engineering and Sheer Driving Pleasure Take Centre Stage at BMW Fascination Days
Instead of resorting to just billboards and social media campaigns, BMW Lebanon used the powerful sound of a BMW engine in the busy streets of Beirut. However, there were no actual BMW cars being used in the whole campaign…
How is that possible? Find out in their creative new ad in the video below.