BMW’s 2025 iDrive system introduces a full-width head-up display, voice controls, and advanced tech, marking a major shift in vehicle infotainment.
At CES 2025 in Las Vegas, BMW introduced its groundbreaking iDrive infotainment system, bringing a dramatic overhaul of in-car technology. Gone is the classic rotary controller, which first appeared in the 7 Series back in 2001. With usage on the decline, BMW has opted for a fresh approach to tech integration.
Perhaps the most striking feature is Panoramic Vision—a full-width head-up display that runs across the entire windshield. Unlike traditional screens, this display projects essential driving information such as speed, battery level, and range directly into the driver’s line of sight. Six customizable widgets are also available, offering a more personalized driving experience.
For those who prefer a traditional setup, a 3D head-up display (HUD) is available, designed for navigation and automated driving data. BMW’s focus is clear: keeping drivers engaged and ensuring they “keep their eyes on the road, hands on the wheel.”
Haptic Technology and Customization Galore
The steering wheel has also been revamped with haptic controls. Functions light up when available and fade out when not in use, a concept BMW refers to as “shy tech.” The phone symbol glows green when there’s an incoming call, providing an intuitive, if somewhat experimental, user interface.
Additionally, the matrix backlit touchscreen is tilted for easier driver access and offers extensive customization options. BMW even lets you make your pet the background image on the screen—proof that personal preferences are a top priority.
A Balance Between Physical and Digital Controls
While much of the interface is digitized, BMW has maintained a careful balance between touchscreens and physical buttons. Critical functions, such as the windscreen heater and gear shifter, retain their traditional button controls for ease of use, particularly when wearing gloves. As Joern Freyer, BMW’s VP of user experience, explained, “We absolutely believe in the power of buttons,” ensuring tactile control remains available when necessary.
The new system runs BMW’s Operating System X and supports third-party apps, with over 60 available for download. Popular apps like Zoom will be included in the future, alongside continued support for Apple CarPlay.
Enhanced Voice Control and Personalization
BMW also plans to expand the Intelligent Personal Assistant, which integrates Amazon Alexa for voice commands. This AI will help with navigation, offering more extensive command options, and will even adjust to your preferences over time. For instance, it might suggest switching to Sport mode on curvy roads or learn to reduce unnecessary prompts if you tend to ignore them. Personalization is key, with customizable settings for throttle response and steering sensitivity.
BMW’s new sound system, HypersonX, adds to the emotional experience, with 43 distinct sound signals designed to enhance the connection between driver and vehicle.
What’s Next for BMW’s Infotainment Evolution?
The new iDrive system and Operating System X will debut in the Neue Klasse models, starting with the electric iX3 and the forthcoming electric 3 Series, expected by the end of 2025. This technological leap represents BMW’s commitment to leading the way in in-car entertainment and user interaction. However, with such heavy reliance on digital features, the question remains: has BMW found the right balance, or is it pushing the limits of digital integration too far?
