Audi is the big winner in the Auto Bild “Best Brands in All Classes” reader survey. The four rings won seven individual victories in the quality assessment – and easily took the overall win. Audi also placed first in the design and price/performance categories as well as in the “Reliable Cars” image field. No brand performed better in the core criteria of the image survey, in which over 70,000 readers participated.
Bild readers found that Audi does the best job in terms of quality, design and price/performance. Readers voted the four rings overall brand winner with 55.2 percent approval – ahead of Porsche and Skoda.
No other manufacturer enjoys more trust than Audi when it comes to quality. “We want to consistently delight customers with top quality in the premium segment,” says Michael Neumayer, Head of Audi Quality Assurance. “Auto Bild readers have emphatically confirmed that we have once again succeeded here.”
In the “Best Brands in All Classes” survey, readers of Auto Bild trade magazine rated 38 car brands in 14 vehicle categories. Quality, design and price/performance ratio are considered the core criteria here. Audi topped the quality ranking in seven categories: compact, midsize, full-size and convertibles up to EUR 50,000, as well as all SUV categories – small, medium and large. The brand chalked up additional individual wins in design in the full-size category and in the price/performance category for convertibles over EUR 50,000. In addition, the “Reliable Cars” category went to the four rings across all classes. The brand thus achieved a total of ten first place finishes – an achievement that continued Audi’s strong finish in the “Best Brands” of 2018. f