This is not just any WRC program launching, and this is not any year for motorsport sponsoring in the Arab World. Next year we have 2 fully sponsored WRC teams by 2 Arab states; the UAE and Qatar.
It was Abu Dhabi’s time today! We were invited to a fancy launching for the Citroen Abu Dhabi team at the Monte Carlo resort. Citroen brought along both full time drivers; Hirvonen and Sordo with their co-drivers, Sheikh Khalid Al Qassimi the independent team driver and main sponsor and the one and only Sebastien Loeb. Two parties shared the spoils, Loeb and Abu Dhabi. That was practically very reasonable, since Loeb is a legend and Abu Dhabi are the sponsors.
Sheikh Khalid Al Qassimi along side citroen boss Yves Matton introduced the projects. All drivers shared some quotes and 2 cars were revealed. The WRC Citroen DS3 and the DS3 R3 that will be assigned for young UAE talents and will be driven in the MERC Championship. After the revealing, Loeb and co where stormed on for interviews. The event saw the presence of many Middle Eastern motorsport stars and celebrities.
We had the pleasure to take some amazing pictures, which you will see in the coming days and we have also prepared several other surprises. Stay tuned to biser3a.com for all the updates.
Citroen WRC Launching was covered in collaboration with Saudi Sports Group.