October 13, 2016 – Rasamny-Younis Motor Company (RYMCO), the authorized distributor of INFINITI in Lebanon unveiled the arrival of the new 2017 INFINITI Q50 sports sedan with a number of performance and dynamic upgrades that deliver a more empowering and rewarding drive experience. The comprehensive updates include next-generation ride and handling technologies while two new powertrains are introduced to the range, featuring two advanced turbocharged V6 engines.
“Offering a premium driving experience is what the Q50 Red Sport 400 is guaranteed to offer.” Said Fayez Rasamny, CEO of RYMCO. “The Q50’s flowing, organic shape balances sportiness and luxury in a new appealing way in the sedan category.”
The Q50 Red Sport 400 is the first vehicle launched in the region encompassing INFINITI’s new ‘Empower The Drive’ brand positioning that was recently launched.
Making its debut is the company’s second-generation Direct Adaptive Steering, comprehensively modified from the daring and ground-breaking first-generation system. INFINITI has enhanced the Direct Adaptive Steering after gathering customer feedback from around the world and completing 625,000 miles of real-world testing. The standard steering mode now offers advanced levels of steering feel and feedback – more akin to that of a conventional steering system. In addition, the upgrades offer even more options to personalize and tailor the steering system’s levels of response and feel to suit their own preferences.
The new version of Direct Adaptive Steering works with Active Lane Control to maintain lane positioning against crosswinds and uneven road surfaces. This semi-autonomous capability is a precursor to future steering systems that will form a key building block on the way to achieving fully-autonomous driving.
The new Q50 also features INFINITI’s Dynamic Digital Suspension (DDS) for the first time, which gives the new sports sedan an optimal blend of ride comfort and class-leading response and agility. For those drivers looking for a blend of dynamic settings tailored to their own particular requirements and tastes, the Q50’s Drive Mode Selector (DMS) can be augmented with ‘Personal’ mode, which permits a bespoke mix of engine, suspension and steering characteristics.
As standard, Q50 models equipped with the new 3.0-liter V6 twin-turbo engine feature INFINITI’s Rack Electronic Power Steering.
When making steering inputs, traditional steering systems can create an unnatural feeling through imprecise control of the power assistance, reducing the feeling of linearity. To counter this, INFINITI’s Rack Electronic Power Steering precisely increases the steering effort required as the vehicle’s yaw rate changes, before adjusting to provide more assistance when the wheel returns towards on-center. This all-new system provides a linear and in-control driving experience that can be tuned through the Drive Mode Selector.
The Q50 now comes with an increased range of trim levels – equipped with rear-wheel drive – as the new Q50 Red Sport 400 heads up the performance-orientated version of the refreshed sports sedan. Its 3.0-liter V6 twin-turbo gasoline engine with direct injection, delivering 400hp, is the focal point of the Q50 Red Sport 3.0t 400.
The turbocharged V6 powertrain is also available for the Q50 with a 300hp output. A 2.0-liter four-cylinder turbocharged unit that produces 208hp is packaged in the standard Q50.
The new INFINITI Q50 builds on the long list of safety and security technologies already found in other INFINITI models, ensuring that drivers are empowered with a plethora of assistance and safety aids.
The Technology Package adds Front Seat Driver/Passenger Pre-Crash Seatbelts; Blind-Spot Intervention; Lane Departure Warning; and Lane Departure Prevention with Active Lane Control.
The new Driver Assistance Package includes features such as Forward Emergency Braking; Blind-Spot Warning; Back Collision Intervention with Cross Traffic Alert; Predictive Forward Collision Warning; and Around View Monitor with Moving Object Detection.