The presentation of the new BMW 8 Series Coupe adds a brand new chapter to the Bavarian premium carmaker’s long history of sensational sports cars – and gets its current model offensive in the luxury segment off to a particularly dynamic start. The BMW 8 Series Coupe is a dream car boasting outstanding performance, emotion-stirring design, state-of-the-art luxury and exceptionally advanced equipment features when it comes to display and control technology, driver assistance and connectivity.

The new model came through its baptism of fire in the guise of the BMW M8 GTE at the FIA WEC endurance races and in the IMSA WeatherTech SportsCar Championship (IWSC) held in North America. The production car now makes it possible to experience outstandingly dynamic performance in an exceedingly luxurious setting.

New design language generates sporting appeal. The exterior design of the BMW 8 Series Coupe exudes a very modern form of sporting appeal, beautifully blended with an air of exclusiveness and sensual allure. The production model therefore lives up to all the expectations engendered by the BMW Concept 8 Series. Its unique aura is the result of a new styling language focusing on clarity, modernity and emotional engagement. The expressive surface design of the exterior bodyshell emphasizes the dynamic character of the new BMW 8 Series Coupe with greater intensity than on any of the brand’s previous models.

Sporty driving experience, relaxed and luxurious ambiance. The modern and minimalist exterior design language is continued inside the new BMW 8 Series Coupe, creating a glaringly luxurious ambiance. At the same time, all lines point lengthways, automatically directing the gaze to the front and emphasizing the focus on sporty driving. All control elements are clearly arranged. A concise surface design lets the high-quality materials really stand out. The use of trim finishers, for instance, is restricted to the sports car style transition between the center console and the instrument panel.

The new BMW 840d xDrive Coupe provides another highly distinctive take on the sports car genre. The unprecedented use of a diesel engine in this segment produces a delightful mix of supreme pulling power and excellent fuel economy. The 3.0-liter six-cylinder in-line diesel unit with BMW TwinPower Turbo technology delivers a maximum output of 235 kW/320 hp and peak torque of 680 Nm (501 lb-ft), which is available as low down as 1,750 rpm.

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