Beirut, July 2012: Beirut will witness a major milestone in the automotive industry and the Arab world. W Motors S.A.L which is set to be the first automotive coachbuilder of High Performance Luxury sports cars in the region, will be launched on Wednesday 11th of July 2012.

The official launch of W Motors is a groundbreaking accomplishment for the region-based entrepreneur, Ralph R Debbas, heading a group of young ambitious specialists and will take place in the lavish venue of Sursock Palace Beirut. A select number of Politicians, Socialites and high-ranking industry leaders are invited to attend the launch press conference and the unveiling of this promising automotive brand that eyes cater to the desire and needs of an elite clientele around the world.

The young company has allied itself to major partners in the automotive industry and design sector. W Motors is strongly backed by renowned international industry leaders namely “Magna Steyr Torino” represented by Mr. Tiziano Novo, General Manager of Magna Torino and RUF Automobile Germany represented by Mr. and Mrs. Alois Ruf.

The Sursock press conference will start at 6:00 PM followed by a cocktail reception during which all invitees will be able to enjoy an exhibition of the W Motors brand along with a special unveiling of the design of the first W Motors Hyper-Car. The model in production will be ready to be launched in Dubai in December 2012.