Jaguar Land Rover MENA has confirmed sales of its Land Rover brand were up 34% in 2012, with an increase of 27% on its Jaguar brand across the region; this echoes recently announced global retail sales growth of 30% in 2012, the best global sales performance in the company’s history.
According to Jaguar Land Rover MENA, its decision to revitalize brand operations within strategic markets across the region was a key factor in driving the growth, resulting in improved service levels and customer facing processes.
On Land Rover, demand across the entire range of premium SUVs remained strong, with sales highlights including the Land Rover LR2 which was up 31% YOY in the MENA region, driven largely by North Africa markets. In addition, 2012 regional sales of recently introduced products such as the Range Rover Evoque made a significant impact, up 470% in its first full year of sales.
With the completion of a revitalized line-up, Jaguar’s growth was led by its XF saloon, delivering a year on year increase of 24%, almost double the global growth of 13% in 2012.