Jaguar Land Rover MENA has confirmed sales of its Land Rover brand were up 34% in 2012, with an increase of 27% on its Jaguar brand across the region; this echoes recently announced global retail sales growth of 30% in 2012, the best global sales performance in the company’s history.

According to Jaguar Land Rover MENA, its decision to revitalize brand operations within strategic markets across the region was a key factor in driving the growth, resulting in improved service levels and customer facing processes.

Jaguar-F-Type

On Land Rover, demand across the entire range of premium SUVs remained strong, with sales highlights including the Land Rover LR2 which was up 31% YOY in the MENA region, driven largely by North Africa markets.  In addition, 2012 regional sales of recently introduced products such as the Range Rover Evoque made a significant impact, up 470% in its first full year of sales.

With the completion of a revitalized line-up, Jaguar’s growth was led by its XF saloon, delivering a year on year increase of 24%, almost double the global growth of 13% in 2012.