Luxury automotive manufacturer Jaguar Land Rover has recorded significant year on year (YOY) sales growth of 40% across the Middle East and North Africa (MENA) during the first quarter, from April to June 2013 inclusive. The figures represent a strong start to the fiscal year and include a record breaking month for sales in May 2013.

Land Rover demonstrated its growing popularity in the region with a YOY increase of 43%, due mainly to the success of the All-New Range Rover.  Other key sales performers were the Range Rover Evoque and the Land Rover LR4, which went up by 28% and 17% respectively.

Jaguar F-Type

Jaguar mirrored the trend with a 26% sales increase over the same period last year. The luxury brand has demonstrated its increasing dominance and improved brand equity in the MENA region to maintain its position as the 5th largest market for the brand globally.

Sales of the multi award-winning Jaguar XF increased by 45%, along with the Jaguar F-TYPE, which stimulated a sharp sales incline across the region during its May 2013 start of sales campaign.

Notably, both brands delivered strong regional performance for the first quarter of its 2013 fiscal year across the region, with significant growth in the UAE, Qatar and Kingdom of Saudi Arabia.

Jaguar 13MY XJ

Commenting on the positive results in the first quarter for the 2013 fiscal year, Robin Colgan, Managing Director for Jaguar Land Rover MENA said: “Our strong sales performance over the last quarter is a reflection of how significant this region is to the Jaguar Land Rover brand globally. The resounding success of Jaguar’s highly anticipated two-seater sports car, the F-TYPE and the critical acclaim received for the All-New Range Rover have in no small part been instrumental in this phenomenal growth across MENA.

He continued: “We expect to see further growth moving forward into the year with the imminent start of sales for the All-New Range Rover Sport, our most dynamic Land Rover yet.”