In his latest test drive, Richie Honein sits in Peugeot’s latest weapon for emerging markest, the all-new 301 Sedan. If you’re looking for a low-budget medium-sized family car, you might want to continue reading. 

The Peugeot 301 is positioned at the heart of its segment. It offers modern styling and features, carefully adapted to fulfill the expectations of the different markets in which it will be sold.

The 301 incorporates the very latest stylistic codes of the Marque offering a design of refined character and a modern appearance which inspire emotion and give an aura of strength. Furthermore, the design of the vehicle was guided at every stage by this last requirement, incorporating Peugeot’s best quality criteria.

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The 301 has been developed to adapt to all conditions of use, even in extremes (hot countries, cold countries, poor road surfaces, etc.). At 4.44m long, it sets itself apart with an optimized and generous structure which puts it a step ahead of the competition. So, it has benchmark characteristics in its segment:

– A record boot volume of 640 litres.

-Record occupant space in the rear seats: legroom of 121mm.

– Safe handling combined with a high level of comfort, the result of Peugeot’s expertise, guaranteeing excellent driving pleasure in all circumstances.

– A wide range of safety equipment is available: ESP, ABS, up to four airbags, emergency braking assistance, ISOFIX, etc.

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In the same way, the range of latest generation petrol engines is perfectly suited to the expectations of the target markets in the Middle East, with power values ranging from 72bhp to 115bhp and manual, piloted or automatic gearboxes:

– 1.2 l VTi 53kW (72bhp) with manual or piloted gearbox.
– 1.6 l VTi 85kW (115bhp) with manual or automatic gearbox.

A symbol of modernity, the 301 therefore becomes the second vehicle of the Peugeot range, after the 208, to benefit from the new range of 3-cylinder petrol engines (1.2 l VTi) which, due to its technology, combines driving pleasure and reduced fuel consumption.

The 301 incorporates modern comfort equipment (electronic air conditioning, MP3 audio system with Bluetooth hands-free kit and USB connection, remote opening of the boot, rear parking assistance, etc.) which guarantees an excellent level of features and comfort on board.

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A family vehicle, safe and reliable with great driving pleasure: these are characteristics which have already ensured the success of the Marque in many of the countries targeted by the 301. Indeed, Peugeot has been manufacturing motor vehicles for more than 100 years (since 1889) and has designed numerous three-compartment Saloons which have earned and continue to earn their place in motor vehicle history (404, 504, 305, 505, 405, 406, 407, 408, 508).

The new Peugeot 301 is sold in Turkey, Central and Eastern Europe, Russia, Ukraine, Greece, Morocco, Middle East, Gulf and African States, certain Latin American markets and China.