Just when you think you’ve seen it all, the all-new MINI Paceman arrives on the block. With all the driving excitement of a Sports Activity Coupé and the hallmark MINI go-kart fun driving experience, the seventh addition to the MINI family is set to turn heads when it goes on sale in Lebanon this month (May).
Unveiled to local audiences in a unique way at The Gathering, Bassoul-Heneine sal, the exclusive MINI importer in Lebanon, gave visitors and media the chance to interact with the brand’s newest addition and experience the new MINI Paceman for themselves.
MINI also went unmistakably underground and engaged shoppers via a unique activation at ABC Dbayeh, with a host of fun, creative, eye-catching stunts, including pop art and interactive drawing screens. Entitled “Design with Bite,” the activation formed part of a region-wide road show, which includes visits to six countries across the Middle East.
Commenting on the launch of the car in Lebanon, Nagy Heneine, General Manager for Commercial Affairs at Bassoul-Heneine sal, said: “Unique, yet typically MINI, the MINI Paceman opens up a new chapter for the brand here in Lebanon. Its innovative combination of sportiness, extrovert design, hallmark MINI driving fun and an exclusive interior ambience will appeal to new target groups and as such, we have no doubt that it will prove highly popular among MINI fans in Lebanon.”
Customers can choose from four powerful engine variants including the Cooper, Cooper S, Cooper S ALL4 and from June, the John Cooper Works will also then be available. Endless exterior and interior customisation options will also be available to ensure that the MINI Paceman suits customer’s individual lifestyle needs. And with plenty of room for three passengers, MINI Paceman owners can escape from the urban jungle with three friends in tow too.