Ferrari’s launch to the 458 Dragon Edition commemorated the brand’s 20th Anniversary in China, as well as the arrival of the Chinese Dragon year. Only 20 will ever be built, but you don’t want one because it will forever be considered an insult to the country’s culture.
To promote the car, Ferrari payed officials $12,000 and they were therefore allowed to put the car on top of Zhonghua Gate Tower in Nanjing.
Ferrari claims that one employee is responsible for hooning the brand new supercar on top of the tower. But the fact that the car left skid marks on the monument wasn’t taken very lightly, and eventually caused rage amongst China’s online community.
To limit the criticism, the word “Ferrari” has been blocked from a significant social website in China according to the BBC.
“Ferrari is fully at the disposal of the local authority to solve the situation. At the same time Ferrari has asked the dealer to take immediate action with the employee who had such regrettable behavior,” the Italian company said.