A Luxurious Lifestyle just Landed for Lebanese Travelers
Gabriel Abou Adal S.A.L and Middle East Airlines join forces to broaden the range of Cedar Miles rewards
Beirut, November 14, 2012: Gabriel Abou Adal S.A.L (GAA), exclusive and sole agent of Volvo Cars, Trucks and Buses in Lebanon, revealed today its new collaboration with the Middle East Airlines (MEA) during a joint press conference held at Volvo Showroom in Beirut. The new offer, a valuable addition to the unique Cedar Miles rewards, was announced in the presence of GAA and MEA senior officials and was attended by members of the local media scene.
The collaboration is part of Volvo’s global strategy to partner with major players of the communities it operates within. The offer rewards Cedar Miles card holders, eager to experience Scandinavian luxury by owning a Volvo, exclusive benefits: Upon purchasing any Volvo model from GAA, Blue Cedar card holders will receive $1,000 worth of accessories, Silver Cedar card holders will be offered free registration and Gold Cedar card holders will be exempted from the 10% V.A.T.
“GAA is celebrating its Golden Jubilee this year, folding 50 successful years in the Lebanese market, making it one of the oldest Volvo dealerships in the world” said Marwan Naffi, General Manager of GAA. “We are now preparing for the next 50 years and this collaboration with the MEA is the first amongst future projects that GAA will be undertaking this year. In 2013, GAA will be inaugurating Volvo new Center, a brand new facility that will optimize Volvo’s global Next Face program that is steadily being implemented in all Volvo showrooms around the globe.”
Rima Mikaoui, Director of Public Relations at Middle East Airlines, thanked Volvo on behalf of MEA for the generous offer made to Cedar Miles members, wishing the company success in the Lebanese market especially that the well-known trademark is a model of quality and modernity.
From his side, Mr. Chadi Abou Daher, Director of Customer Services at Middle East Airlines, said: “We consider this collaboration to be an addition to the unique benefits offered by Cedar Miles to its members. The reward program extends to more than only free tickets and includes other services such as lounge access, extra baggage allowance and other priority benefits that make each trip with MEA a unique experience. Therefore, Volvo’s offer is a valuable gift that is added to our bouquet of recognized rewards”.
This collaboration will pave the way to a long standing partnership between the two parties. The offer is valid for all Cedar Miles members, with any purchase of a Volvo car registered under the same card holder’s name.