September 23, 2015 – A MINI masterpiece was one of the inspiring art installations on display at the sixth edition of the Beirut Art Fair, which took place from 17th – 20th September at the Beirut International Exhibition & Leisure Centre (BIEL).
Bearing all the hallmarks of MINI’s unique, young, unconventional, expressive and confident personality, this year’s Fair was a platform for individuals to make bold statements and provided an opportunity for MINI to further support the modern and contemporary art scene in Lebanon. The message of the MINI art installation was that size is a matter of perspective. From a MINI perspective, life is far more creative, passionate and inspiring than usual – simply: larger.
Nagy Heneine, General Manager for Commercial Affairs at Bassoul-Heneine sal, BMW Group’s official importer said: “The MINI Cooper S is not only extremely agile to drive, it also boasts exciting good looks. The latest generation is designed for individualists and translates the legendary design language of the 1959 classic MINI into the present. With its extended product features and more detailed elaboration of the iconic design, cues of its forerunner, the new generation unites the MINI heritage with forward-looking design and innovation.”
Beirut Art Fair is one of the leading creative platforms for the promotion of contemporary art and design from the Middle East, North Africa and South Asia. This year’s edition featured 49 modern and contemporary art and design galleries from around the globe, showcasing the latest works by over 300 international contemporary artists and designers.