(Middle East, 14th February 2018) MG Motor has announced that its new MG ZS crossover is now on sale across the Middle East, bringing premium style, without the premium price tag, to customers across the Gulf region. Prices for MG’s new crossover start at around US$12,000 (depending on market) for the entry level 1.5L STD model.
The new MG ZS enjoyed its Middle East show reveal at the Saudi International Motor Show in December, and is now available in three high value trim levels – 1.5L STD, 1.5L COM and 1.5L LUX – the perfect option for buyers seeking a good-looking, well-equipped, well-built car at a sensible price.
The arrival of MG’s new crossover marks an exciting new era of design for the famous British car brand with the introduction of a totally new design philosophy. Based on ‘Emotional Dynamism’, this more expressive design language showcased by the MG ZS is set to feature across all upcoming models, and emphasizes the premium experience and commitment to quality of the ambitious brand.
Commenting on the new model, Mr. Tom Lee, Managing Director SAIC Motor Middle East, said: “The new MG ZS features a stylish new design language and a host of hi-tech features tailored specifically to the needs of the younger generation and the female market. All of which makes this a very strong entrant into the regional SUV sector, while at the same time helping to spread the message that MG is a key player on the international automotive field.’’
A distinctive grille, increased MG branding and a delicate front end give the car a refined look that carries through its sweeping corners to the robust rear end. A combination of quality and a premium finish have been at the heart of MG’s design philosophy for the MG ZS, with every surface, material and fitting selected for its visual impact, as well as durability and longevity.
Commitment to design excellence is continued in the interior of the MG ZS, with touches that nod to a dynamic and exclusive space for the driver, while being accessible and user-friendly for any passengers. More than 80 percent of the exposed surfaces are covered with soft materials, and a colour contrast from the dark grey base creates a layered effect.
A trend for ‘bigger’ connectivity means MG’s inkaLink system, with 8” infotainment screen and Apple CarPlay, will become a signature of MG going forward as it looks to target a younger generation. A remote smart application will allow the driver to operate vehicle functions such as remote start and stop, manage air conditioning, vehicle tracking and aftersales appointments. It even reminds owners of the services needed for the car.
The MG ZS provides some of the most generous shoulder, leg and headroom capacities in its segment, ensuring a premium travelling experience for driver and passengers alike. A massive 448 litres of boot capacity plus a split-level boot provide plenty of room for all manner of luggage, while there are numerous compartments throughout the car for additional storage. It offers a classic dual colour leather interior and an optional panoramic sunroof (available soon).
The MG ZS has undergone rigorous testing and received a 5-star rating in the C-NCAP crash tests, offering customers additional peace of mind. All models benefit from a strengthened high duty steel passenger safety cage, ESP, ABS, EBD and a tyre pressure monitoring system (TPMS), while rear cameras and parking sensors are also available.
With a New Generation NSE Major 1.5L engine it can travel 100km on just 5.8 litres, giving it unrivalled fuel efficiency for its class. When it comes to performance, this efficient petrol unit delivers maximum power of 119 hp and 150 Nm of torque. Delivering true driving excellence, the MG ZS offers three power assisted steering modes – Urban, Normal and Dynamic – which are designed to give the driver complete control. It is equipped with a 4-speed automatic gearbox.
Standard features on all models include one-button start, power adjustable wing mirrors, manual air conditioning, a 60/40 rear seat, height-adjustable steering column and a front armrest. Contributing to the new model’s impressive safety credentials, ABS, EBD, ESP and a Tyre Pressure Monitoring System (TPMS) are also standard.
Moving up to the COM model, buyers can look forward to adding cruise control, power assisted steering modes, parking sensor, InkaLink system, side airbags, LED Daytime Running Lights, a premium multifunction steering wheel and a roof rail to the specification list. The top-of-the-range LUX model swaps 16” alloy wheels for 17” dual colour alloys, and adds automatic air conditioning and a rear camera.
Last year MG’s parent company, SAIC Motor, was listed in the Forbes Fortune 500 list for the 13th consecutive year, ranking #41 overall and 7th amongst all global automakers – the highest ever ranking for SAIC Motor. With global sales revenues of $113.86 billion in 2016 the company is investing heavily in the MG brand.