Audi will celebrate a historic world premiere in California on September 18, 2018: the brand will be presenting the Audi e-tron – its first all-electric-drive production model – during its “The Charge” event. Audi will also be presenting its mobility initiative in the United States.

The world premiere will take place on September 18, 2018, at 5:30 a.m. CEST – Audi will broadcast the event live worldwide via satellite, on the internet, and via smart TV.

The Charge – world premiere of the Audi e-tron
San Francisco, USA
Tuesday, September 18, 2018
5:30 a.m. (CEST)

  • on Audi
    (English, link provided for embedding the live stream in third-party websites)
  • on the website of the event:
  • via satellite (English, Chinese)
  • via smart TV using the Audi MediaTV app
  • on the Audi MediaTV YouTube channel
  • on the Facebook page of AUDI AG

A summary of the show and additional TV footage of the Audi e-tron will be available afterward at

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