Rasamny-Younis Motor Company S.A.L. (RYMCO) signed an agreement with Peugeot Scooters to develop into their exclusive distributor in Lebanon. This newly acquired brand will fall under the RYMCO Powersports division, alongside various portfolios of motor and leisure brands.
This agreement is in line with RYMCO strategy to expand its brand range, specifically in the two wheels industry, a promising sector in the Lebanese market. Furthermore, it marks a new era in the manufacturer’s presence in Lebanon, enabling Peugeot Scooters to play an important role by contributing to motor sports enthusiasts.
“This partnership not only expands our brand portfolio to provide a more diverse collection of vehicles, but also it reinforces RYMCO’s network by establishing alliances with international entities. Moreover, Peugeot scooters are one of the largest manufacturers in the scooter market in Europe and we feel proud to join hands,” said Negib Debs, Brand Manager of RYMCO Powersports.
“As we have recently noticed a rise in the demand on these vehicles due to several factors related to fuel efficiency, practicality in traffic, and environmental friendly quality, we perceived the need to provide our clients with the Peugeot Scooters” he added.
Mr. Didier Seignez, Export Area Manager at Peugeot Motorcycles, expressed the importance of their partnership with RYMCO to penetrate the Lebanese market. “Being a leader in the automotive industry in Lebanon, gave us the assurance to choose RYMCO as exclusive distributor for Peugeot scooters. We are confident that our partnership will pave the way to achieve our expansion plans in the Levant.”
Peugeot scooters will be a new offering under RYMCO’s latest flagship store- Powersports, located in Mathaf area, showcasing the variety of brands within one roof to cater for motor sports enthusiasts. RYMCO Powersports to date holds Kawasaki and Peugeot Scooters, Spidi, Nolan, Grex, X-Lite and SW-Motech for accessories and gear.