July 20, 2015: Revolutionary design icon, forward thinker and brand ambassador for Jaguar XE in Lebanon, Bernard Khoury, received his own Jaguar XE car, the new elegant flagship of the brand’s compact luxury category. The handover to the award-wining architect was held on July 15th during a ceremony at the central showroom of Saad & Trad s.a.l., the exclusive dealer of the British legendary brand of Jaguar.
With a wide spectrum of features and options available of the XE model at the Saad & Trad showrooms in Lebanon, the car redefines its own category as an innovation in the luxury sports saloon class. The new Jaguar is a true driver’s car that brings levels of innovation never seen before, combining thrilling performance, class-leading design, intelligent technology features and Jaguar’s all-new aluminum architecture.
During the ceremony Mr. Michel Trad, Chairman of Saad & Trad s.a.l.highlighted the leading role of Bernard Khoury, Brand Ambassador of the Jaguar XE: “We are absolutely thrilled and proud to have Bernard as our Jaguar XE’s ambassador in Lebanon. Bernard is a true Lebanese forward thinker on innovation in design and architecture, whose achievements gained global popularity and he is someone who embodies contemporary style and sophistication.”
Architect Bernard Khoury thanked Saad & Trad s.a.l. for his nomination as the brand ambassador for one of Jaguar’s most refined saloons. He commented: “I’ve always been an admirer of Jaguar,especially the styling and design; every element in the new XE feels uniquely engineered, this a car that epitomizesthe highest British craftsmanship standards. It’s an honor to support a brand with such an amazing heritage and I look forward to see more growth for it in Lebanon.”