After the Superleague Formula failed to capture the hearts of Formula 1 and Football fans; the Sauber Formula 1 team and Chelsea Football Club have decided to join hands and bring the world’s most famous sports back together.
Sauber teased the Formula 1 paddock during the Chinese and Bahrain Grand Prix with ‘Out of the Blue’ and ‘True Blue’ inscriptions on their engine covers, but the C31 will proudly feature Chelsea FC’s emblem at the Spanish Grand Prix, a few weeks from now.
“The Sauber F1 Team and Chelsea FC are dealing with many of the same sporting and commercial topics and we want to strengthen each other in these areas. We are looking forward to exploiting these opportunities, and we congratulate Chelsea on making it to the final of the Champions League.” said Sauber CEO Monisha Kaltenborn.
Chelsea chief executive Ron Gourlay added: “This is an innovative partnership that will see a football club link up with a Formula One team like never before, bringing together two of the world’s biggest sports and uniting our fans. We felt that this Swiss team, the fourth-oldest of the existing teams, reflects our own ideals perfectly.
Stamford Bridge, Chelsea’s home stadium, will see the Sauber logo on its advertising boards.