November 4, 2015 – India’s Tata Motors has announced that Argentinian professional football player Lionel Messi has become its global ambassador for passenger vehicles.
The Barcelona FC player signed a two-year deal with the Indian giant, and he will star in its #madeofgreat campaign, which, the automaker explains, is built around the marque’s philosophy of “providing best-in-class innovations in the passenger vehicles segment with a combination of stunning design, thrilling performance and exciting new technologies.”
Following the announcement, Messi said: “I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more.”