Beirut. September 201 1: Celebrating the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary, Fiat‘s exclusive distributor in Lebanon Saad and Trad unveiled the Fiat S00 by Gucci. a special edition of the exclusive Fiat 500 customized by Gucci, A joint venture and a unique collaboration between two of Italy’s most iconic brands. Fiat 500 by Gucci reflects a flawless blend of craftsmanship and style. The stylish hatchback was launched during a prominent event in Saad Bi Trad’s showroom, on Wednesday The 7th of September 2011, gathering fashion and automotive figures alike from Lebanon and the region.
On this occasion Mr. Michel Trad commented: ‘We are proud to present our customers with an automotive piece of art The Lebanese are lamed for their sophisticated taste of fashion and passion for motoring and cars; bringing the 500 by Gucci to Lebanon will allow a wide base of local customers to experience firsthand a modem ride that offers travelling in style.’
He added:’5O0 by Gucci brings together the spirit of two brands that clearly symbolize Italy’s know how in the world. It has indeed been very gratifying to collaborate with Fiat which is creating innovative joint ventures that aim to satisfy its clientele’s evolving needs in both design and performance.’
The exterior is further personalized by its retro design harmonizing with the surrounding colors and representing a novelty for this category of cart the version equipped with L4 of 100 horsepower comes with rear brake calipers in Gucci green. The cars silhouette is outlined by Gucci’s signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interiors the stripe also appears inside on the seats on the gear shift the key-cover the carpets. As well as the seatbelts the interior space of the S00 by Gucci is stylish yet functional down to every last detail: Chic embroidery high end mate- rail glossy and satin drones.
Completing the customization is the exclusive 500 by Gucci collection including travel accessories small leather goods such as driver gloves sunglasses and watches.
With the new Fiat 500 by Gucci, indulge in a sophisticated riding experience!
