Toyota along with its Qatar distributor- Abdulla Abdulghani and Bros (AAB) Company- the exclusive dealer of Toyota and Lexus vehicles in Qatar, pulled of a major achievement by completing a record breaking entry in the Guinness World Records recently with the largest off-road SUV convoy in the world.
The new record involves 154 Toyota SUVs and during the course of breaking the record, participating vehicles were driven in a single file sand track of around 34 km at the Endurance Village, Mesaieed in Doha. Though 411 vehicles initially participated in the attempt, only 154 vehicles met the strict regulations set by the Guinness World Record Representative. The successful attempt was held under the theme “1 Nation 1 Record” and was conceived to celebrate the 50th Anniversary of AAB’s association with Toyota. All participants got certificates of participation from AAB and Toyota as appreciation for their efforts in this attempt.
According to Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, TOYOTA Motor Corporation, “We are very pleased to be able to achieve this Guinness world record with our customers in Qatar and their Toyota vehicles. This is truly a spectacular accomplishment and the event was a great opportunity to get close to our customers and feel their passion for our brand. It was indeed fitting that we could celebrate our 50 year anniversary with our valued distributor- Abdulla Abdulghani and Bros (AAB) Company through this event and have our customers be an integral part of this record breaking achievement. The Middle East market and Qatar is very important & significant for Toyota and we look forward to maintaining a close relationship with our customers while enhancing our consistent growth in the country.”
Mr. Yoshitsugu added, “Over the fifty years of Toyota’s association with AAB, countless customers in Qatar have experienced the joy of ownership of Toyota vehicles that comes from peace of mind, a legendary track record of fulfilled promises and an exciting range of vehicles. Toyota’s emphasis on vehicles with Waku Doki -Fun to Drive, Stylish, Youthful and Innovative – is also strengthening our bonds with our customers in Qatar.”
At the venue, AAB had organized a carnival like atmosphere to welcome customers and their families. Toyota technicians carried-out basic checks of the vehicles after which the customers and their SUVs were later guided to an exclusive parking lot. There were plenty of activities for customers and their families at the venue with attractions like bouncy castles, face painting, henna painting and music for children.