Beirut, Lebanon April 20, 2012- Alistair Burt, UK Minister of State for the Middle East and North Africa visited the newly established Lotus Boutique showroom in Lebanon located in downtown Beirut, along with the British Ambassador Tom Fletcher and Head of UK Trade and Industry Paul Khawaji, and met with Mr. Fayez Rasamny, CEO and Chairman of RYMCO and Lotus Cars Lebanon. During the visit, the embassy delegation admired the Lotus models on display: Elise, Exige and Evora, signifying great engineering, style and performance. His Excellency declared himself delighted to see and welcome back the British racing and automotive icon Lotus to Lebanon with RYMCO and Zardman.
Minister of State for the Middle East and North Africa, Alistair Burt MP said, “I am delighted to welcome this high-end British brand back to Lebanon. Lotus cars are a great example of cutting-edge British design and innovation. They are the standard-bearers for British engineering and technology. Lotus is one of many great British companies who are showing their commitment to Lebanon’s future through long term investments here. I wish them every success in the Lebanese market.”
Mr. Fayez Rasamny, CEO and Chairman of RYMCO and Lotus Cars Lebanon expressed his honor to accompany the minister during his tour and stressed on the efforts made to secure such a legendary automotive brand: “Lotus Cars has long been an iconic sports vehicles, renowned for its enthusiasm for motorsports and its uniqueness in performance, style and engineering and it was about time we brought it back to Lebanon!”
Founded by racing legend Colin Chapman, Lotus is the industry benchmark for ride and handling. These cars are telepathic to a driver’s touch. They are agile, uncompromising, simple yet technologically prodigious. The design, materials and manufacturing processes are state-of-the-art, the engineering visionary, and they are hand-built in England by passionate artisans obsessed with performance, refinement and dynamic excellence.