Alfred Dunhill and Jaguar’s recent collaboration for the VIP opening of Alfie’s bar, lounge and restaurant has led to the announcement of a more strategic partnership for the two luxury brands.

Together, Alfred Dunhill and Jaguar will provide the ultimate VIP experience to guests of the newly opened dunhill retail emporium located in the Boulevard at Jumeirah Emirates Towers. Situated alongside the dunhill store, Alfie’s is a contemporary and elegant British bar, lounge and restaurant by dunhill, and is a perfect fit for the Jaguar brand partnership.

Jaguar’s iconic black XJ Portfolio model will transport VIP customers to the dunhill hub for bespoke fittings, appointments, and restaurant engagements. The XJ Portfolio establishes a new benchmark for its class, with a combination of stunning design, contemporary luxury and intuitive technology.

Speaking about the partnership, Hannah Naji, Marketing Director for Jaguar Land Rover in the Mena Region said: “The Jaguar brand is synonymous with style, luxury and performance, and is ideally positioned to partner with Alfred Dunhill. Dunhill’s British roots are aligned with Jaguar’s own brand values and we look forward to working with the team to deliver a mutually beneficial brand alliance in this region.”
Nader Elmir, dunhill’s General Manager in Europe and the Middle East, said of the partnership:
“Dunhill, like Jaguar, has long been a classic British icon, and we look forward to synchronizing the values of our brands to deliver an elite service to our patrons and customers alike.”

(R to T) Nader Elmir, dunhill’s General Manager in Europe and the Middle East receiving an iconic black XJ Portfolio model from Jaguar Land Rover Managing Director for the MENAP region, Robin Colgan.


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