Beirut, March 18, 2013 – Gabriel Abou Adal & Co S.A.L (GAA), exclusive and sole agent of Volvo Cars, Trucks and Buses in Lebanon revealed for the first time in the Middle East the highly-anticipated V40 with a premium look and a unique Scandinavian luxury. The all-new V40 is ready to overtake the competition in the Premium Hatchback with the most eclectic features all wrapped into one compact hatchback, truly one of its kind.
Inspired by Volvo’s human-centric “Designed Around You” strategy, the all-new Volvo V40 R-design and Cross Country variants is the most intelligent and safest car in the world including Park Assist Pilot, Lane Keeping Aid, the World First Pedestrian Airbag Technology, Enhanced Blind Spot Information System, Cross Traffic Alert, Pedestrian Detection, and many more.
“The Volvo V40 will beat out competition flawlessly with its advanced features and sleek design coinciding with the ‘Designed Around You’ strategy summarizing our approach to understanding people” said Marwan Naffi, General Manager of GAA. “The car is loaded with features that buyers of modern luxury cars want, It is more than just a compact hatchback; it can be personalized to fit all needs. Most importantly, the V40’s high performance will certainly impress consumers providing connectivity and mobile features which allows you to take control of the car.”
Park Assist Pilot – making parallel parking easy
The new Park Assist Pilot makes parallel parking easy and precise by taking over and operating the steering wheel while the driver handles the gearbox and controls the car’s speed. The parking manoeuvre is based on front, rear and side-facing ultrasonic sensors.
Lane Keeping Aid – active help to stay on course
The new Lane Keeping Aid in the V40 helps the driver stay in the intended lane. This feature applies extra steering torque to the steering column when the car gets close to a lane marking and is about to leave the lane. The system is active at speeds between 65 km/h and 200 km/h.
Pedestrian Airbag Technology – a world first
In order to mitigate the consequences if a collision with a pedestrian is unavoidable, the Volvo V40 features newly developed Pedestrian Airbag Technology, a world first. Sensors in the front bumper register the physical contact between the car and the pedestrian. The rear end of the bonnet is released and at the same time elevated by the deploying airbag.
The inflated airbag covers the area under the raised bonnet plus approximately one third of the windscreen area and the lower part of the A-pillar. The raised bonnet and airbag will help reduce the severity of pedestrian injuries.
Enhanced Blind Spot Information System – for better visibility
The V40 is the first Volvo to offer the enhanced Blind Sport Information System (BLIS), which is radar-based. The technology can now also monitor and alert the driver to rapidly approaching vehicles up to 70 m behind the car. Of course it still informs the driver about vehicles in the blind spots on both sides of the car.
Cross Traffic Alert – covering your back
Cross Traffic Alert uses the radar sensors at the rear end of the car to alert the driver to crossing traffic from the sides when reversing out of a parking space. This is especially helpful in tight and crowded areas where the side view might be limited due to infrastructure, vegetation or other parked cars.
Pedestrian Detection – unique in this class
Pedestrian Detection with full auto brake is a technology that can detect if a pedestrian steps out into the road in front of the car. If the driver does not respond in time, the car can warn and automatically activate the brakes. No other car in this class features a similar technology.