Lexus underlined its commitment to design at a special event in New York hosted by Akio Toyoda, global president of the company, under the theme “Design Matters”.
The brand said it will apply the highest design standards to all its new products and to its brand events and programmes around the world. The evening was presented by Kristin Chenoweth, with music from The Roots and Questlove.
The focus on design reflects Akio Toyoda’s personal commitment. The grandson of Toyota’s founder said he has a deep passion for cars, especially their design, and that a car should stir all the senses and create an emotional bond when a beautiful vehicle passes by.
Nobuyuki Negishi, head of Toyota’s representative office for the Middle East and North Africa, said the elegance of Lexus cars has had a strong impact on customers in the region and helped Lexus lead the luxury segment in the Middle East.
Design in the cars
The new design language shows in concepts such as the LF-LC hybrid 2+2 coupe and the LF-CC, and in new models such as the all-new IS sports sedan. These cars share smooth, flowing lines, distinctive front and rear lamps and a signature front grille.
Alongside its cars, Lexus supports design through global initiatives such as Lexus Boutique and Made for Lexus, a platform to be held in selected cities around the world.