The Audi Concept C gives a bold preview of the brand’s design future and hints at what could become the next-generation TT. This sleek two-door roadster features a folding hard-top and blends retro cues with modern EV styling.
Created under new design chief Massimo Frascella, it signals a shift in Audi’s approach. Expect minimalist lines, compact lighting, and a vertical front grille inspired by historic models. Instead of huge screens, the interior focuses on tactile switchgear and a clean, timeless layout.
This concept is not just for show. Details like standard tires, door mirrors, and numberplate space suggest production is likely by 2027. It’s rumored to share a platform with the upcoming electric Porsche Boxster and Cayman.
The rear design is clean, featuring quad LEDs and no fake exhausts. Unique touches include retro six-spoke wheels and hidden audio speakers that play through the fabric.
Inside, you’ll find a circular steering wheel, metal switches, and ventilated wool seats. An infotainment screen motors out from a hidden slot.
Audi avoids confirming battery specs, but the Concept C is clearly electric. It could be the design-led EV sports car Audi needs to reboot its image and attract a new generation of fans.